Chopper Pictures Inc.
our work - Commercial
Cogeco - "So Much To Choose"
Commercial

We're so demanding! OgilvyOne, Toronto client, Cogeco (a diversified telecommunications company) wanted to highlight their extensive On Demand library of movies and tv shows. Budget and timeline were tight. Working closely with OgilvyOne Associate CD Interactive, Neil Cabana and Creative Group Head/copywriter, Karin Elz, Chopper was tasked with handling all elements of production, direction and post-production. Chopper's in-house HD process allowed for maximum flexibility to accommodate revisions 'on-the-fly', ultimately delivering high end quality on-time and on-budget. CG wizardry, Pete O'Neill - DP, Michel Bisson, csc.

For the French version, click here


Cogeco - "What's Wrong With This Picture?"
Commercial

Is that HD? Filmed on the same day as the Cogeco 'So Much To Choose' spot, 'What's Wrong With This Picture' details a common dilemma for anyone delving into the world of HD: You've done your due diligence and purchased your ultimate HD tv; bring it home, fire it up and...hey, that doesn't look like HD! What's missing? The answer is an HD receiver to bring the full experience of HD into your home. OgilvyOne Associate CD Interactive, Neil Cabana and Creative Group Head/copywriter, Karin Elz, worked closely with Chopper on all elements of production, direction and post-production. The end result? Well there's nothing wrong with this picture. Animation, Pete O'Neill - DP, Michel Bisson, csc.

For the French version, click here


Voortman Cookies Mmmmm....Cookies!
Commercial

The Chopper Team went to Burlington to meet with Harry and Adrian Voortman about producing some television spots for 2 of their new brands. Voortman wanted to gain more exposure in Eastern Canada and needed to mount a television campaign -- something they had never tried in Canada.

Chopper helped Voortman through the creative process of developing a campaign. The production budget was tight so creative had to be smart, simple and cost effective. Chopper handled all elements of production, shooting 30, 15 and 7 sec versions of both spots. Filming was done on location with DP Michel Bisson, csc. at the helm.

As for post-production Chopper's in-house HD facilities kept the finishing process streamlined and on budget.The results? A very successful entry into television advertising. "We have received a tremendous amount of attention and positive response from people having seen the commercials. You certainly made the whole project very smooth for us. Everything is very much appreciated." - Adrian Voortman, Voortman Cookies


Orthomolecular Health "As You Like It"
Commercial

So what is Orthomolecular Health you ask? This is precisely what Lift's comprehensive advertising campaign was to address. To quote Steve McCormick from Lift, "Orthomolecular medicine is a highly customized and personalized form of complementary healthcare, which aims to prevent and treat disease with substances that are natural to the body, such as vitamins, nutrients and minerals." This was 1 of 2 spots for the campaign. Even though we shot this overnight, the crew was kept wide awake with a constant supply of espresso!


Orthomolecular Health "No Two Alike"
Commercial

This is the 2nd spot in the campagin for Orthomolecular Health. Pete O'Neil spent many late nights/early mornings creating this fingerprint of health!


OCSA 'Avenue of Hands'
Commercial

Conceptual brilliance often brings creative and technical challenges. 'Avenue of Hands' for Lift Communications was no exception. Filmed in HD on green screen and meticuloulsy animated by Pete O'Neill this visual treat for the eyes is a testiment to the strength of creative collaboration. Music by Mike Stanutz.

Seniors Money 'Let Me Give You a Hand'
Commercial

One of two 30 sec. broadcast spots to support the launch of Seniors Money Canada, a provider of home equity release loans.

Seniors Money 'I've Got An Idea'
Commercial

One of two 30 sec. broadcast spots to support the launch of Seniors Money Canada, a provider of home equity release loans.

Page: 1 2 3